FREE TRAINING FOR DOG TRAINERS
How dog trainers are earning £3–10k a month — without leaving the field
From the bloke who built £4m selling knowledge online — and spends his Saturdays on the paddock with his two German Shepherds.
20 MINUTES · NOTHING SOLD ON THE CALL · WITH SCOTT OR KATE
The Three Walls
WALL 01
The 20 mile circle
Every client you'll ever get has to live inside a circle drawn about twenty miles around your house. Your income is capped by the population of a postcode.
WALL 02
Dawn, dusk and weekends
Your clients work 9–5, so they train their dogs at 7pm and on Sundays. The trade takes the exact hours everyone else calls life.
WALL 03
Hours only sell once
You only earn while you're physically stood there. A session pays you once. The meter stops the moment you stop.
The Masterclass
“
When you're flat out — classes, one-to-ones, the van — what's the first thing that gets dropped? Your own dog. The one that got you into this. Standing at the fence, watching you train everyone else's.
Scott McKay
FOUNDER — DOG TRAINER BUSINESS SCHOOL
HOW I KNOW THIS WORKS
Skint in a dentist's waiting room.
In 2014 I was skint in a dentist's waiting room — my last thousand pounds in a sock at home — watching a bloke on Groupon sell two thousand nutrition courses at £59 apiece. A hundred and twenty grand. And I remember thinking: I know more about nutrition than him. He just knew how to sell it. So I spent the sock money on a computer and taught myself everything. Over the next few years that little idea turned over four million pounds.
THE MATHS OF A TEN GRAND MONTH
A £10k month at £40 a session is 250 sessions. Your knees are laughing. Online, the maths changes shape:
01 / YOUR COURSE
20 × £497
= £9,940
Built once, sold in your sleep — priced on the transformation, not the hour.
02 / YOUR MEMBERSHIP
150 × £39/mo
= £5,850
Forty people is £1,560 on autopilot. A hundred and fifty gets you this — every month, from the kitchen table.
03 / YOUR HIGH-TICKET
6 × £500
= £3,000
For the handful who want your eyes on their dog — video-review coaching, when it suits you both.
You don't need all three.
ILLUSTRATIONS, NOT PROMISES — RESULTS VARY AND ARE NEVER GUARANTEED.
Wondering if your corner of the dog world can carry this?
WE'LL TELL YOU STRAIGHT EITHER WAY
BEFORE YOU BOOK A CALL
Save us both twenty minutes.
✓ FOR YOU, IF
You train dogs for money — pet classes, one-to-ones, sport, behaviour.
Or you're part-time with real client experience.
Ready to go bigger than a twenty-mile radius.
✕ NOT FOR YOU, IF
You want £10k by Friday.
You won't publish content.
You've never trained a dog that isn't yours.
OFF LEAD — SIX WEEKS, LIVE
Six weeks of graft. A launched business at the end of it.
Two live calls a week with me. A small group of trainers. WhatsApp between calls. Everything recorded. And I'll be straight with you: this isn't passive-income perfume — the structure is what makes the graft finite.
WK 01 Extract
Your one-sentence offer, your framework out of your head, first pre-sell conversations started.
WK 02 Package & price
Your offer built and priced properly. Sales page written from real conversations.
WK 03 Publish
Your academy stood up in a weekend — courses, membership, coaching in one place. Not techy, and there's a done-for-you option.
WK 04 Promote
Your Facebook engine: profile, group, and what to post where — thirty minutes a day, not a video studio.
WK 05 Launch
Doors open — a live masterclass to your audience and real conversations in the DMs.
WK 06 Scale
Recurring revenue, your first coaching clients at £150–500 a month, your 90-day plan, and when ads make sense.
INSIDE THE BUILD
By the Friday of week three, your academy exists.
Five tools taped together is why most trainers never launch. You get one home — your courses, membership and coaching, your name on it, stood up in a weekend. Not a mock-up: the same build every founding trainer walks out with.
THE DEAL — FOUNDING COHORT, 25 PLACES
Do the work — show up, build, follow the steps — and if you haven't launched by the end, I stay with you until you do. Plus your full 14-day cooling-off rights, honoured properly.
£497
or 3 × £197 — 14-day cooling-off, honoured properly
BOOK YOUR 20-MINUTE CALL →
ABOUT SCOTT
Twenty years a trainer. One machine, rebuilt for the dog world.
Sky TV. A 700-member gym, built and sold. £4m of online education, built solo. The field by day, the academy by night.
20 YEARS A TRAINER 700 MEMBER GYM, SOLD £4m ONLINE, BUILT SOLO 2 SHEPHERDS, IGP
STRAIGHT ANSWERS
The five things every trainer asks.
“£497 is a lot for me right now.”
“I haven't got time for this.”
“I'm a trainer, not a tech person.”
“My niche is too small.”
“What exactly happens on the call?”
OFF LEAD — FOUNDING COHORT
Twenty-five trainers. Six weeks. Launched.
FOUNDING COHORT — 25 PLACES
Off Lead
£497
or 3 × £197 — 14-day cooling-off, honoured properly
✓ Two live calls a week with Scott, for six weeks
✓ Your course, membership and high-ticket, built
✓ The Deal: launch by week six or I stay with you
BOOK YOUR 20-MINUTE CALL →© 2026 SCOTT McKAY
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